2/20/2023 0 Comments Behr paint![]() Masco Corporation acquires the assets of Work Tools International (WTI), a manufacturer of paint tools under the WHIZZ® and Elder and Jenks® brands. KILZ® Primers get a new label design to make the shopping experience faster. KILZ® Brand partners with Joanna Gaines to create the MAGNOLIA HOME BY JOANNA GAINES® line of paint. The 100% recyclable BEHR® Simple Pour lid is announced.īEHR® Express launches as an all-in-one paint kit delivery. With the introduction of KILZ® CASUAL COLORS®, Masterchem enters the paint and specialty category.īehr’s groundbreaking new product BEHR MARQUEE® Exterior and Interior Paint and Primer and BEHR DECKOVER® Coatings are introduced. Masco acquires Masterchem Behr and Masterchem form the Masco Coatings Group. Behr enters Canada market-the company’s first facility outside of California.ġ988 Behr introduces computer color matching.ġ994 Behr enters a retail partnership with The Home Depot Canada.ġ999 Masco Corporation purchases Behr Process Corporation.īehr introduces Color Solutions Center in The Home Depot stores.īehr enters the Professional market with Direct to Pro Service.īEHR PREMIUM PLUS ULTRA® Interior Paint introduced to market. Sales team grows to five members the company relocates to Alhambra, California and purchases land for the Alton facility in Santa Ana, California.ġ954 Linseed Oil Products Company becomes Behr Process Corporation.īehr developed its first oil/water combination product and successfully launched a series of interior and exterior stains and clear coating products.ġ978 Behr enters a retail relationship with the The Home Depot.ġ984 Behr named The Home Depot Partner of the Year for the first time.ġ986 Behr enters the paint market, introduces BEHR® PREMIUM PLUS® Paint. 1948 The company relocates from Otho Behr’s garage to an 800-square- foot Quonset hut in Pasadena, California. I bought five gallons of Behr paint, blue painter's tape, rollers, paintbrushes, trays, and everything I needed to patch up ceilings and walls. ![]()
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